If you’re listing a property in Los Angeles, you’ve probably asked yourself whether you need video, photography, or both. The honest answer: it depends on the listing, the price point, and how you market it — but for most agents, the right combination is more affordable and more effective than you might think.
What Photography Does Best
Professional photography is still the backbone of every listing. MLS requires stills, buyers scroll through them first, and a strong photo set is non-negotiable for any price point. Clean, well-lit photography gives you the still assets you need for flyers, MLS, and print marketing.
What Video Adds That Photos Can’t
Video sells the experience of moving through a space — the flow between rooms, the natural light at different times of day, the feel of the neighborhood. For listings above $1.5M, video isn’t a luxury add-on anymore; it’s an expectation. Buyers researching from out of state or out of the country rely on video to get a real sense of a property before they ever schedule a showing.
So Which Do You Actually Need?
- Under $1.5M, standard listing: Photography is essential. Video helps but is optional.
- $1.5M and up, or a unique/luxury property: Both. The combo package is built exactly for this.
- Fast-moving market, multiple listings per month: Consider an Agent Partner Plan so you’re not rebooking every time.
The Bundled Advantage
Booking photo and video together in one session is almost always more efficient than booking them separately — same access window, same prep, one less coordination headache. See our Real Estate Video & Photography page for current package rates, including the bundled Photo + Video option.
Ready to Book?
Whether you need a quick listing shoot or you’re ready to set up a recurring Agent Partner Plan, get in touch and we’ll help you figure out exactly what your next listing needs.
